Advertising

Advertise on Madrid taxis

We offer digital panels inside our cars where we can display your information or ad — and we can always use the vehicle itself as a moving billboard. Reach a city-wide audience of passengers, tourists and pedestrians every single day.

Two digital advertising screens mounted on the headrests inside a white Toyota Proace Madrid taxi, each showing 'Put your ad here'
In-car digital screens on the driver and copilot headrests — ready for your campaign.

Digital in-car screens

Bright panels mounted on the headrests put your ad directly in front of seated passengers throughout their journey. Update content quickly and rotate multiple advertisers.

Vehicle branding

Turn the car into a moving billboard with exterior branding. Your message travels across Madrid — from the airport to the city centre — building reach all day long.

Why advertise in taxis?

Taxi advertising is one of the most effective forms of out-of-home media in a busy capital like Madrid. It combines the movement of transit advertising with the focused attention of an in-car audience, giving brands genuine visibility where it matters.

High daily visibility

Our taxis criss-cross Madrid's busiest avenues every day. Your message is seen by passengers inside the car and by pedestrians and other drivers on the street — thousands of impressions per vehicle, per day.

Mobile and location-based

Unlike a fixed billboard, a taxi takes your brand to the airport, the city centre, business districts and tourist hotspots. Advertising travels exactly where your customers are.

A captive, engaged audience

Passengers spend real minutes in the car with the in-seat screens at eye level. That attention turns into recall — a far more focused environment than a quick glance at a poster.

Cost-effective reach

Taxi advertising delivers a low cost per thousand impressions compared with traditional media, while keeping your brand premium and trusted thanks to the official Madrid taxi context.

Get a quote

Tell us about your campaign and we'll get back to you with options and pricing.

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